Levan Zerekidze

Artifacts: live web app (React / FastAPI / Python + FFmpeg), command-line tool, test suite and a walkthrough deck. Internal tooling — production code is private; happy to demo or walk through the architecture on request.

// build every comp in the ticket's tree — one folder per
// version, one comp per platform × resolution, auto-named
versions.forEach(function (v) {
  var folder = ensureFolder("v" + v.id, root);
  v.platforms.forEach(function (p) {
    p.resolutions.forEach(function (res) {
      var size = parseResolution(res);
      var name = templateName(brand, p.code, res, v.id);
      var comp = createComp(name, size.w, size.h, dur, fps, folder);
      if (isWide(size)) addBlurredBackground(comp, base);
      importEndscreen(comp, brand);
    });
  });
});

// one master per locale, then a deliverable comp per size
locales.forEach(function (loc) {
  if (loc.skip) return log(loc.code + " skipped");
  var pre    = buildLocalePrecomps(loc);   // hook · vo · tail · endscreen
  var master = buildMaster(loc, pre);        // timed + CTA text set
  sizes.forEach(function (size) {
    var comp = buildSizeVariant(master, size);
    if (aspectDiffers(master, size)) addBlurredBackground(comp, master);
  });
});

Artifacts: AE panel (CEP / ExtendScript) plus standalone production scripts, one-click installer, installation & usage docs. Internal tooling — code is private, but I'm happy to walk through it live or share a redacted excerpt on request.

Built on real research, not hunches. The rules are distilled from a research foundation on the theory of art — composition, colour, the techniques different masters used, character archetypes, and the psychology of emotion. The wiki is the terse, production-ready surface of that deeper body of work.

• Art theory
• Composition
• Colour
• Artists’ techniques
• Archetypes
• Emotion & psychology

"…warm greige walls (the dominant tone, ~60%), his charcoal
shirt holds the mid-ground (~30%), a single deep-teal towel is
the one cool accent (~10%)… lips gently closed in a calm
neutral resting expression."

"…speaks directly into the lens… 'The psychopathic type of
thinking is often over-looked in adults.' Brief natural pause…
the hand gently cupping the round glass flask stays cupped
around it… The camera is locked."

Artifacts: the wiki, the research vault, the reporting system, plus a distributable plugin and setup kit. Internal tooling — the clips above are real produced ads; structure and rules shown, production repo private.

A selection of recent AI-generated ad creative I designed and directed across several brands — motion and stills, built with Nanobanana and Kling and finished in After Effects. Click any tile to play.

Selected earlier project · 2022–2024

Revenue Capital — Crypto social media

Social and campaign creative for a Polish crypto company and its partner brands, where I led graphic design through the pre-AI era.

Full project on Behance →